But there are interesting situations, e.g. video on demand. When there was essentially only Netflix, everybody was fine paying a subscription. But now there are

But there are interesting situations, e.g. video on demand. When there was essentially only Netflix, everybody was fine paying a subscription. But now there are many different services with exclusive rights on some content, so people have to choose between paying multiple subscriptions, alternating between subscriptions, or going back to downloading content. Meanwhile the VoD services get more expensive and add ads on top of subscriptions. Not sure if that model "works".