> PR-chitecture is, essentially, the architectural equivalent of vaporware: Proposed projects, ideas, and innovations that generate a lot of hype and publicity

> PR-chitecture is, essentially, the architectural equivalent of vaporware: Proposed projects, ideas, and innovations that generate a lot of hype and publicity and yet never materialize (and even when they do materialize, they do so in a muddled-down form). It’s architecture for the click economy, a product of the internet age of short attention spans and a constant, uncritical drive towards the new and shiny. PR-chitecture is the inevitable result of an image-driven, buzzword-laden media atmosphere where big ideas and sumptuous imagery are rewarded time and time again with attention, clicks, and opportunities over the work of up-and-coming or more critical and subversive practitioners. * https://www.archpaper.com/2020/06/opinion-no-pr-chitecture-wont-save-us-from-the-pandemic/ https://www.archpaper.com/2020/06/opinion-no-pr-chitecture-w... * https://mcmansionhell.com/post/618938984050147328/coronagrifting-a-design-phenomenon https://mcmansionhell.com/post/618938984050147328/coronagrif...