it is hurting sales and brand, the underlying problem is that to dramatically increase performance requires recomping both the tech team and the management and

it is hurting sales and brand, the underlying problem is that to dramatically increase performance requires recomping both the tech team and the management and likely also the executives whose decisions shape and limit the org in the first place. In any org, the #1 priority for everyone involved is to keep their salary flowing, which means not replacing themselves with someone better.