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Just Googled and came to know they sold their stake in PC division to another Japanese company called Sharp in 2018, this Sharp then later rebranded as Dynabook
by pyeri 2y ago
Just Googled and came to know they sold their stake in PC division to another Japanese company called Sharp in 2018, this Sharp then later rebranded as Dynabook. But it no longer has the same traction as original Toshiba, nor is it available on most online ecommerce stores.
- rvba 2y agoCan someone with a background in marketing explain why so many companies drop their recognizable brand names and start using other names, which have lower market penetation? My theory is either mergers/spinoffs.. or someone in markering wants to get a bonus, so they kill the brand. Someone at blizzard wanted to rename battle.net to blizzard app for example
- ghaff 2y agoThere are a lot Of reasons, often not good ones, but it’s often the case that the existing brand doesn’t really represent what the company does any longer or is too narrow. Of course it may just be a marketing VP who wants a prestige project on their resume.
- simne 2y agoCause could be regulations, or some bigger brand strict rules. For example, anti-monopoly regulators looking very formal, when somebody appear to share more than 30% of market, then just turn on prohibitively high taxes. Other example, Nintendo limited number of games published from one brand, so big companies have created daughter companies who formally own some of IP.
- rvba 2y agoAnd how is changing the brand name supposed to help with that?
- simne 2y agoI sure mean not just brand, but other legal entity. Nintendo don't have much spare resources to make through research and to release that those new entities are owned by already known others and these others own more than said.