That's pretty much what I do. TestFlight records how many sessions I run, on the release-ready app. I use TestFlight from very early on. It always shows thous

That's pretty much what I do. TestFlight records how many sessions I run, on the release-ready app. I use TestFlight from very early on. It always shows thousands of sessions for me. The next-highest tester is often only tens or hundreds. But that number is dwarfed by how many sessions I run in the simulator. It tends to result in apps that folks like using. The biggest danger is that I get so familiar with the UI, that I don't understand its [lack of] discoverability for those unfamiliar with it. I can easily design inscrutable UI.