Maybe by "whipping" programmers and forcing them to optimise the software they write .. so that you won't need so much computing power and so much storage. Less

Maybe by "whipping" programmers and forcing them to optimise the software they write .. so that you won't need so much computing power and so much storage. Less servers less electricity consumed, less CO2 etc. On another note, consider investing in some newer and more efficient equipment; keep cables tidy, well organized so that they do not block the air-flow (wrong: http://www.dcig.com/wrong4.jpg http://www.dcig.com/wrong4.jpg and right: http://www.dcig.com/right1.jpg http://www.dcig.com/right1.jpg); keep things clean (dust is bad for cooling). If you really want to go green and have a budget.. switch the energy provider for one that supplies energy from renewable sources (it may be more expensive... but it's green).