2 ms·
> They developed a digital camera in 1975, so it wasn’t like they were surprised and didn’t have a shot. It is more likely that they wanted to protect their fil
by bbatha 2y ago
> They developed a digital camera in 1975, so it wasn’t like they were surprised and didn’t have a shot. It is more likely that they wanted to protect their film business. They saw themselves in the film business, so as the need for film faded, so did their market share. Other companies filled the void.
Kodak was never really a camera company, they've been a chemical company their whole time. Indeed industrial chemical sales make up a significant chunk of revenue to this day. Kodak was actually pretty aware that the film business was on its way out they aggressively hit the digital market in the 90s. They had the first DSLRs in the 90s and the first commercially available full frame DSLRs. They also had the first commercially successful line of digital point and shoots, starting from a partnership with apple in the early 90s. They had moderately successful digital point and shoots through the digital points and shoot heyday. However, it wouldn't have really mattered even if they won the digital camera market, at its peak the total market was still a fraction of just Kodak's film business.
They were technically beat to market just barely, but Kodak was the first to deliver more than pre-orders.