4 ms·
I remember a study, can't find it at the moment since I'm on the phone, that showed that slower sites have much higher engagement than fast loading sites. Fast
by nickb 18y ago
I remember a study, can't find it at the moment since I'm on the phone, that showed that slower sites have much higher engagement than fast loading sites. Fast loading sites also have a larger bounce rates than slower loading sites. I have no idea why that is but the data was conclusive. So maybe fast loading sites are great for transactions (shopping etc) where the speed is important but maybe not so when you're loading someone's profile. My best guess is that by waiting, people are investing time into a page and they want to check it before they hit that back button. (ping me if you want the source and I'll dig it out).
- herdrick 18y agoPing. Submit it.
- bd 18y agoThis can be another facet of the "uncanny valley" of web applications [1]. When you are in the "web" mode, you operate asynchronously - click, do something unrelated, return to see the result. When you are in the "desktop" mode, you expect instant reactions. If it's just a tiny bit slower, you feel something is broken [2]. Now as you make your site more ajaxy and faster, user expectations change, instead of perceiving fast website, they perceive slow desktop application. [1] http://billhiggins.us/weblog/2007/05/17/the-uncanny-valley-of-user-interface-design/ http://billhiggins.us/weblog/2007/05/17/the-uncanny-valley-o... [2] http://www.useit.com/papers/responsetime.html http://www.useit.com/papers/responsetime.html