I think it’s a combination of things. There is more competition, the brand is not trendy with younger generations, plastic containers are neither stylish nor co

I think it’s a combination of things. There is more competition, the brand is not trendy with younger generations, plastic containers are neither stylish nor considered healthy, the company is probably typical of most older brands in regards to inertia and mismanagement, etc. I imagine many folks associate Tupperware with “those old stained and warped plastic lids in the back of the cupboard”.