JPEG XL is a great name from a marketing perspective. The Apple roadmap has several successor compressors with AI elements in the planning sheet - JPEG XL PLUS

JPEG XL is a great name from a marketing perspective. The Apple roadmap has several successor compressors with AI elements in the planning sheet - JPEG XL PLUS, JPEG XL MAX. These formats will have small nominal yearly licensing fees to use. Finally, the most advanced format will be JPEG XXXL which they are developing in collaboration with pornhub.