The profit story isn't nearly as black-and-white as you're portraying. First, Apple may be #1 in this particular way of slicing the market, but #2 is Samsung an

The profit story isn't nearly as black-and-white as you're portraying. First, Apple may be #1 in this particular way of slicing the market, but #2 is Samsung and they're a poster-child for the modular approach - to the point where Apple (and other competitors) use many of their components. Second, when the modular approach was winning the last time around, PC makers weren't the big winners (that was generally a tough business). Instead, Microsoft and Intel were. This time around, that's not Samsung (Galaxy), HTC, LG, Motorola, Sony, etc (profits Asymco looks at) that's Google, Qualcomm, nVidia, TI, Samsung (Exynos), etc (profits Asymco doesn't look at, unsurprisingly, as it isn't obvious how to get them). IIRC, everyone on that second list is generally profitable and very bullish on Android (though none of them breaks out Android specifically, AFAIK). Moreover, Apple's iPhone profits include some amount of return from their SoC and iOS development, so ignoring the second list subtly tilts the scales.