Established companies become management bloated and squeeze out technical talent who have the temerity to push-back, critique decisions. Management focuses on t

Established companies become management bloated and squeeze out technical talent who have the temerity to push-back, critique decisions. Management focuses on the quarterly results and stock prices. For that reason, they do everything to sustain their cash cow products. Then some maverick startup comes along with some disruptive innovation. Give consumers something novel, cheaper, easier to use than the incumbents and you have a new growth market.