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Imagine a marketing/advertising professional said, “I’ve never had any kind of positive ROI from trying to write software.” What would you think their issue is?
by paulcole 2y ago
Imagine a marketing/advertising professional said, “I’ve never had any kind of positive ROI from trying to write software.” What would you think their issue is?
- JohnMakin 2y agoBut that’s not the promise of this ad software, right? Can you imagine it from that perspective?
- paulcole 2y agoDo your best to imagine the hypothetical scenario I posed. A marketing professional claimed that they’ve never had any profitable success from attempting to write software. What might their issue be?
- JohnMakin 2y agoThat they sucked at marketing. Sure, I do. Your socratic method has been illuminating.
- paulcole 2y agoWhy would failing to write software successfully mean that they sucked at marketing? Couldn’t a great marketer be bad at something they’re not skilled at?
- amenhotep 2y agoIf you're going to post like this you should at least be alert enough to notice when your interlocutor sees what you're doing and has anticipated your line, or at least believes they have.
- JohnMakin 2y agoSo, now that I answered your question - what’s your point? is your position that most ad buyers see positive ROI? Or that if you don’t, they suck at marketing? Surely the salient point here is that the advertiser with the monopoly (google) is selling a product that doesn’t benefit everyone, and mostly benefits them. This is well supported by what is coming out in the courts eight now. At least that’s what my point was, anyway. Thanks for your line of inquiry.
- paulcole 2y agoAgain, read the question I asked closely. I asked about a marketer who had no personal success writing software. Why might that be? Perhaps writing software is a skill they lacked? Why would they believe their skill in one area would transfer to another? Maybe I’m being too obtuse. > I personally have never had any kind of positive ROI from online ads Maybe you personally (despite, presumably having other skills) just really suck at running online ads? But I’m sure you’re confident that definitely can’t be the case.