Why is anyone surprised by this? Apple's product shop is run by designers, backed up by supply chain managers and engineers. Google's is run by engineers, backe

Why is anyone surprised by this? Apple's product shop is run by designers, backed up by supply chain managers and engineers. Google's is run by engineers, backed by engineers, dealing with a mob of third party engineers at their hardware partners. Google's approach is destined to crank out mediocrity. Microsoft's taking of the reins of their own hardware future speaks to their frustration at the inevitability of that mediocrity. Apple's approach cranks out excellence... at the expense of incurring risk. Risk that they'll bet the farm on something like the Cube or Siri and fall flat on their face. So far they've rolled the dice and won.