I started as a freelance developer/consultant specializing in a specific product, which made it relatively easy to land my first project due to the demand for t

I started as a freelance developer/consultant specializing in a specific product, which made it relatively easy to land my first project due to the demand for that technology. I used a freelancer portal. Once on the project, I listened closely to what other needs the customer had and offered additional services. Whether focusing on a particular technology or a specific area within the company, there are always pain points the client needs to resolve. When the workload became too much, I hired other freelancers, though it could also be possible to bring on full-time employees. The process is then rinse and repeat. Further at this stage it could be possible to establish a own product if you find pain points which others also could have. Something I try right now. Then you would have a first customer who pays for development.