lots of things the advertising companies like Google do makes more sense if you think of it like this: line has to go up and to the right forever. if natural d

lots of things the advertising companies like Google do makes more sense if you think of it like this: line has to go up and to the right forever. if natural demand isn't going up, then they'll squeeze the stone harder, doing stuff like this, or breaking adblockers, or more ads for non-premium users, etc etc the idea of "revenue and profit shouldn't/can't go up forever and that's OK" is not a concept the CEO will accept.