>The way they were doing it wasn't working (or going to work), but it wasn't obvious to me that there wasn't a way to make it work. Especially because it does

>The way they were doing it wasn't working (or going to work), but it wasn't obvious to me that there wasn't a way to make it work. Especially because it does work when the theaters run a similar program themselves now. Moviepass essentially proved the concept and then the individual chains just stopped taking moviepass and switched to their own version.