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That seems crazy on its face Does it? (Hint: Not really). You're buying something(s) to get the "free" shipping. Furthermore, Amazon was in a position to test
by chiefalchemist 2y ago
That seems crazy on its face
Does it? (Hint: Not really). You're buying something(s) to get the "free" shipping. Furthermore, Amazon was in a position to test this to see what happens. Prime was not something that always existed.
The same can not be said for going to the movies. Presuming MoviePass has to pay the theater for every ticket used, and can't get back say some percentage of the concessions because how are you going to track that, it doesn't take much common financial sense to see that $9.95 isn't going to get you very far.
It can be a short term marketing-friendly loss leader, but beyond that only the naive would see a sustainable business model.
- kenjackson 2y agoI agree... the way they were doing it wouldn't work. But AMC did a similar thing just for their own cinemas. You pay $X/month (or whatever) and get free movies for the month (I think they may have had some cap on number of movies per week). And this avoids the issues you mention. Interestingly, AMC had a partnership with MoviePass at one point. And apparently the AMC program is still running at $23/month (which is definitely more expensive than it was at launch).