Its a very interesting problem and I suspect it will be very difficult to separate your ethical beliefs from your business model. However, if what you have, is

Its a very interesting problem and I suspect it will be very difficult to separate your ethical beliefs from your business model. However, if what you have, is genuinely novel and ‘works’, I think you need to decide on the vision of your business and are you primarily selling to consumers, companies or governments. The latter option may reduce the risks you describe.