The way Apple product management works is that everyone is always demoing stuff up the chain and ultimately to Tim. They’re reverentially referred to as “Tim de

The way Apple product management works is that everyone is always demoing stuff up the chain and ultimately to Tim. They’re reverentially referred to as “Tim demos” internally. If Tim likes it, you get tons of resources. The downside may be that in the pathological case you’re implementing stuff just for Tim. Another downside is you can’t really demo e.g. high-quality backwards-compatible SDKs to an exec. The upside is you end up with a pretty coherent and un-fickle set of products. Unlike Google, Apple doesn’t have a roster of five (?) competing chat apps that it constantly changes.