They're a multi-billion dollar company with no connection to Māori culture, and they picked some Māori words for your product because they feel exotic and they'

They're a multi-billion dollar company with no connection to Māori culture, and they picked some Māori words for your product because they feel exotic and they'll "help crack the Far East market". The article doesn't talk about the brief incorporating actual Māori culture, just picking up the words because they sound good. Do you need a "safe way" to make a product for profit using a culture you don't know anything about? There's plenty of room for Māori people and pākehā to make content that actually incorporates the language and the culture. Look at the use of haka in sporting events, for instance.