Agreed, well designed but not amazing. I'd argue the elements don't need to be dynamic (and are commonly distracting if they are) but everything on that site fe

Agreed, well designed but not amazing. I'd argue the elements don't need to be dynamic (and are commonly distracting if they are) but everything on that site feels constrained by the page layout. DotA2's "Spoils of War"[1] page feels like a better crafted website - characters and images are not constrained by the boundary boxes of each section, making it feel far more fluid and flexible than just "images go in this box here". I'm not surprised Valve's page aesthetics are so high. They put a lot of thought into design. I'd highly suggest checking out their DotA2 character design guide[2] even if you're not interested in game design -- the vast majority of it is about proper branding and colour schemes. [1]: http://www.dota2.com/spoilsofwar http://www.dota2.com/spoilsofwar [2]: http://media.steampowered.com/apps/dota2/workshop/Dota2CharacterArtGuide.pdf http://media.steampowered.com/apps/dota2/workshop/Dota2Chara... [PDF]