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> Most software still sucks for the average user. > Every app comes with its own nickel-and-dime subscription fee. Welcome to companies knowing exactly how mu
by bsder 2y ago
> Most software still sucks for the average user.
> Every app comes with its own nickel-and-dime subscription fee.
Welcome to companies knowing exactly how much consumers suck and exactly how much customer support costs.
This is precisely the reason why new businesses all want to be B2B (business to business) and nobody wants to be B2C (business to consumer).
- slimsag 2y agoSelling to businesses is an easier way to make large profits in general, definitely. A single sale can be worth millions, and you have fewer stakeholders that you have to convince - especially if you already have contacts in those businesses or can get introductions easily. Selling to consumers means each one will judge and pay only for the value they see from your product; which means everything hinges on your product's value to many individual users, rather than a small group of stakeholders looking for a very specific set of benefits (ones you can often build for as they ask for it!) One major reason B2C companies charge a subscription fee is because they need to show to investors that the product provides customer lifetime value: not a one-off value-add, and that there is a grow-able user base locked in to the product.