Publication is a one-way information flow. We've basically sold out on an interactive 2-way flow for Disney and like, because what we want (as consumers) turns

Publication is a one-way information flow. We've basically sold out on an interactive 2-way flow for Disney and like, because what we want (as consumers) turns out to be passive entertainment more than active 2-way flow. That plus ads, and the attempts to monetize. Nobody seriously wants to go back to the public broadcast model but nobody also seriously doubts we were in some ways better served than we are by 10+ monthly rental models, and IPR lockups in packages. Which all start ad-free and then quietly introduce the ads, unavoidably (unlike 30 sec skip days with a decent VHS or the PVR followons) because money.