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That's a thing, but for the most part I don't think is the main driver here. I agree with Beato's angle, but it needs some expansion. Twenty years ago the mus
by mixmastamyk 2y ago
That's a thing, but for the most part I don't think is the main driver here.
I agree with Beato's angle, but it needs some expansion. Twenty years ago the music industry was cut off from its main revenue source by internet sharing. It has somewhat recovered through streaming but the money they spent on artist development has not. Why?
My speculation—combine the continued availability of classic acts (hello never-ending copyright) with the deluge of the cheap, mass produced content and there's just an incredible amount to choose from. It should be cheaper just from an economics standpoint, and since profit is down that necessitates less investment into excellence.
Also, all the good pop chords and melodies are probably already taken as well, the music is pretty simple.
The other angle to the problem is discovery, and that makes it very hard to get noticed. This article was pretty great on the subject:
https://www.billboard.com/pro/new-music-tiktok-artist-development-suffering/ https://www.billboard.com/pro/new-music-tiktok-artist-develo...
To get back to an older era when we were younger... I remember iconic albums/singles dropping every single week in the eighties. The machine was incredibly well-oiled and running. Today I hear something big maybe once or twice a year. Part of that is the discovery problem I know-radio and mtv were killed by the internet star.
How to invest in quality, and how to make people aware of it?