Prerecorded doesn't work. You're watching a 2 hour long ad, and you feel like you are. It was stilted, the presenters sounded borderline AI-generated, and the s

Prerecorded doesn't work. You're watching a 2 hour long ad, and you feel like you are. It was stilted, the presenters sounded borderline AI-generated, and the small bits of humor still had me feeling like the joke was on me, and that I was a sucker for tuning in. And it's clear that Tim and co. don't understand Jobs's pacing and narrative structure whatsoever. It felt amateurish, even worse than previous pre-recorded keynotes. Jobs used superlatives, but he didn't use them like that. He also didn't scream, Tim. It's funny. In early 2022, the Apple blogosphere loudly wondered when Apple would go back to "real" keynotes, since Covid was dying down. But Apple was already batting away antitrust concerns, devs were pissed, and WWDC was coming up. I'm convinced that Apple was worried about unenthusiastic crowds, laughter, or even a couple of boos, and decided to delay the return some more. I guess they never got that confidence back.