They went to war with everyone that could make apps popular before that too. https://www.pocketgamer.com/features/opinion-apples-move-to-ban-tapjoy-and-flurry-

They went to war with everyone that could make apps popular before that too. https://www.pocketgamer.com/features/opinion-apples-move-to-ban-tapjoy-and-flurry-is-incredible/ https://www.pocketgamer.com/features/opinion-apples-move-to-... > Of course, the fact that revenue generated by the per install business isn't funneled through the App Store so Apple can take its 30 percent cut will be another factor in the company's decision. By coincidence, Apple ended up getting a premium cut of customer acquisition costs on iPhone.