My partner and I always thought that paid is great to start with then organic traffic should take over. We have real difficulty getting results from organic tr

My partner and I always thought that paid is great to start with then organic traffic should take over. We have real difficulty getting results from organic traffic. We now are regularly number 1 or 2 on google organic search for our exact key phrase. We're seeing very little traffic and zero enquiries which is very disheartening. However if we run a PPC campaign for the same keyphrase we get 20 - 50 enquiries per day (dependant on our budget) and 5 to 10 enquiries. Our paid ad is above our own organic listing and the paid wins hands down every time. If we stop the ads, another ad beats us to the click. I think ads are being clicked far more than we realise. We would love to rely on organic traffic but only paid traffic gets results.