> been doing multiversey stuff for a long time Yes, everything in the movies/TV is derived from comic book. Comic books are extremely niche so movie content is

> been doing multiversey stuff for a long time Yes, everything in the movies/TV is derived from comic book. Comic books are extremely niche so movie content is new and novel to most movie viewers. Multiverse / reboots / retcons also helped kill comic book popularity. It was a bad idea there as well! https://youtu.be/0PlwDbSYicM?si=iOlB2xYP8Cm1PwXc https://youtu.be/0PlwDbSYicM?si=iOlB2xYP8Cm1PwXc > they've milked every bit of nostalgia you may have for their characters No, it's not nostalgia. Marvel Film's greatest achievement is they took C and D tier characters and made them A tier. Iron Man was not super popular prior to the films. No one had even heard of Guardians of the Galaxy. Prior to the Marvel Cinematic Universe the most popular Marvel characters were Spider-Man and X-men. The film rights of whom had been previously sold to Sony and Fox. In any case, I don't see how any of this makes them "shady". Not entertaining? Maybe. Shady? I honestly don't even know what that means in this context. Superhero movies strike me as extremely low on the scale of evil. Making mass market entertainment? Oh no the horror! /s