Those rates will hold. Flipboard ads are primary full-page ads, and full-page ads go for 10-15x more than banner ads. A banner is easily ignored, and there te

Those rates will hold. Flipboard ads are primary full-page ads, and full-page ads go for 10-15x more than banner ads. A banner is easily ignored, and there tend to be competing banner ads on an individual page. Full-page ads are invasive---you can't ignore them and must move past them to get to the content, and there is only one of them per page. Due to this, full page ads command a premium. They're seen as a 'reasonable' alternative to popups or popunders which go for similar rates.