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Wow, 10-15x is an impressive markup. I'm skeptical that those rates will hold after the newness of Flipboard wears off. Your typical marketer might want to see
by nhebb 14y ago
Wow, 10-15x is an impressive markup. I'm skeptical that those rates will hold after the newness of Flipboard wears off. Your typical marketer might want to see those rates justified by proportionally higher conversions.
- true_religion 14y agoThose rates will hold. Flipboard ads are primary full-page ads, and full-page ads go for 10-15x more than banner ads. A banner is easily ignored, and there tend to be competing banner ads on an individual page. Full-page ads are invasive---you can't ignore them and must move past them to get to the content, and there is only one of them per page. Due to this, full page ads command a premium. They're seen as a 'reasonable' alternative to popups or popunders which go for similar rates.
- brandnewlow 14y agoI doubt Flipboard's selling campaigns to direct reponse marketers tracking conversions in any great detail.