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Any details on the revenue share between NYT and Flipboard? Does Flipboard get anything if viewers use read content through their app, through in-app signups, e

Any details on the revenue share between NYT and Flipboard? Does Flipboard get anything if viewers use read content through their app, through in-app signups, etc?

bootload 14y ago
"... The partnership involves an advertising revenue split between The Times and Flipboard. The Times will sell full-screen ads that appear between its Flipboard pages, which are intended to be more attention-grabbing than conventional Web advertising...." ~ http://bits.blogs.nytimes.com/2012/06/25/flipboard-in-content-deal-with-new-york-times/ http://bits.blogs.nytimes.com/2012/06/25/flipboard-in-conten...
- nhebb 14y ago
  It would be interesting to know how they analyzed this decision. Besides losing readers to the web, one of the major problems newspapers face is that web advertising revenues are much lower than print advertising revenues. With a revenue split, they are whittling away at that revenue even further. While they are probably hoping for additional readers through Flipboard, there's a good chance that they will just be cannibalizing existing readership.
  - bootload 14y ago
    "... one of the major problems newspapers face is that web advertising revenues are much lower than print advertising revenues. ..." Interesting observation and one I found when I read an article on LWN today about advertising vs subscriptions ~ https://lwn.net/op/FAQ.lwn#subs https://lwn.net/op/FAQ.lwn#subs Note that Flipboard's McCue is reported saying: "... publishers can charge between 10 and 15 times more for advertisements within Flipboard than they can for banner advertisements, and Flipboard takes a cut of these revenues. ..." ~ http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/8969325/Flipboard-is-ready-to-page-the-future-says-Mike-McCue.html http://www.telegraph.co.uk/finance/newsbysector/mediatechnol...
    - nhebb 14y ago
      Wow, 10-15x is an impressive markup. I'm skeptical that those rates will hold after the newness of Flipboard wears off. Your typical marketer might want to see those rates justified by proportionally higher conversions.
      - true_religion 14y ago
        Those rates will hold. Flipboard ads are primary full-page ads, and full-page ads go for 10-15x more than banner ads. A banner is easily ignored, and there tend to be competing banner ads on an individual page. Full-page ads are invasive---you can't ignore them and must move past them to get to the content, and there is only one of them per page. Due to this, full page ads command a premium. They're seen as a 'reasonable' alternative to popups or popunders which go for similar rates.
      - brandnewlow 14y ago
        I doubt Flipboard's selling campaigns to direct reponse marketers tracking conversions in any great detail.

Any details on the revenue share between NYT and Flipboard? Does Flipboard get anything if viewers use read content through their app, through in-app signups, etc?

bootload 14y ago

"... The partnership involves an advertising revenue split between The Times and Flipboard. The Times will sell full-screen ads that appear between its Flipboard pages, which are intended to be more attention-grabbing than conventional Web advertising...." ~ http://bits.blogs.nytimes.com/2012/06/25/flipboard-in-content-deal-with-new-york-times/ http://bits.blogs.nytimes.com/2012/06/25/flipboard-in-conten...

nhebb 14y ago
It would be interesting to know how they analyzed this decision. Besides losing readers to the web, one of the major problems newspapers face is that web advertising revenues are much lower than print advertising revenues. With a revenue split, they are whittling away at that revenue even further. While they are probably hoping for additional readers through Flipboard, there's a good chance that they will just be cannibalizing existing readership.
- bootload 14y ago
  "... one of the major problems newspapers face is that web advertising revenues are much lower than print advertising revenues. ..." Interesting observation and one I found when I read an article on LWN today about advertising vs subscriptions ~ https://lwn.net/op/FAQ.lwn#subs https://lwn.net/op/FAQ.lwn#subs Note that Flipboard's McCue is reported saying: "... publishers can charge between 10 and 15 times more for advertisements within Flipboard than they can for banner advertisements, and Flipboard takes a cut of these revenues. ..." ~ http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/8969325/Flipboard-is-ready-to-page-the-future-says-Mike-McCue.html http://www.telegraph.co.uk/finance/newsbysector/mediatechnol...
  - nhebb 14y ago
    Wow, 10-15x is an impressive markup. I'm skeptical that those rates will hold after the newness of Flipboard wears off. Your typical marketer might want to see those rates justified by proportionally higher conversions.
    - true_religion 14y ago
      Those rates will hold. Flipboard ads are primary full-page ads, and full-page ads go for 10-15x more than banner ads. A banner is easily ignored, and there tend to be competing banner ads on an individual page. Full-page ads are invasive---you can't ignore them and must move past them to get to the content, and there is only one of them per page. Due to this, full page ads command a premium. They're seen as a 'reasonable' alternative to popups or popunders which go for similar rates.
    - brandnewlow 14y ago
      I doubt Flipboard's selling campaigns to direct reponse marketers tracking conversions in any great detail.