mlerner, Thanks for your question. Our focus is on making workouts fun and non-intimidating. It's not for the hardcore workout guy who runs 3-5 times every we

mlerner, Thanks for your question. Our focus is on making workouts fun and non-intimidating. It's not for the hardcore workout guy who runs 3-5 times every week and needs no motivation. It's for the large number of busy professionals, moms and dads, older folks, who'd like an app that gently helps them keep fit, feel less guilty, and re-ramp up again once they have taken a break. The differences are: - Helping users ease into a goal rather than try something ambitious and get discouraged. The goal "Adjust" feature is emphasized so that users feel it's OK to change their goal as often as they like. Also goals are weekly, since that's how we usually think about workouts. Eg: "I went for runs 3 times the past week, and did 3.1, 2.7 and 3.2 miles". - Focus on encouragement, rather than competition. The aim is virtually create the experience of working out with your close friends. - Setting micro goals and achieving them. A 20 min walk around the office block at lunch is useful exercise.