3 ms·
Seems to me that the correct strategy for a successful print magazine is to not focus on the _content_, but to instead focus on the _form_. Which is to say tha
by empath75 2y ago
Seems to me that the correct strategy for a successful print magazine is to not focus on the _content_, but to instead focus on the _form_. Which is to say that there _are_ people who do still enjoy reading periodicals and printed books, etc, in general, and producing something that is entertaining and interesting on it's own as an object beyond the "content" it contains is the way to cater to those people. Similar to what McSweeney's has been doing for decades. Create a magazine as a "collectable" or "art piece" that people want to put on their shelf and pick up again or show off from time to time.
With a somewhat loose definition, its arguable that the most successful magazine publisher right now is actually KiwiCo. Magazines haven't been the best way to deliver information to people for a long time, but there's a lot you can do with printed materials and subscriptions that just can't be done on a computer.