I think what you are missing: - not everything is worth doing extraordinarily as no one will pay for excellence of some services or goods - being exceptionall

I think what you are missing: - not everything is worth doing extraordinarily as no one will pay for excellence of some services or goods - being exceptionally good at something doesn’t guarantee someone will buy from you, people might just don’t like you or your branding - there are bunch of other market forces that you have to overcome and Dan seems like was writing about being 95% on a single thing