I really doubt any significant number of people would be buying $1k phones repeatedly if the cost wasn't amortized like they are. People don't feel like they're

I really doubt any significant number of people would be buying $1k phones repeatedly if the cost wasn't amortized like they are. People don't feel like they're preserving a luxury item that costs that much, they feel like they're preserving something for the price of $120 that costs 1000/24 or whatever. When I go and actually spend $600 straight up for my non-iPhone (more than I'd prefer for the value it offers me) it hurts, and I'm going to do what I can within reason to keep it running.