Maybe it was too much text. Once you get over 2 words, the less it looks and feels like a button to someone in a hurry. "Reedem Living Social Coupon" may have

Maybe it was too much text. Once you get over 2 words, the less it looks and feels like a button to someone in a hurry. "Reedem Living Social Coupon" may have just been too long, maybe "Redeem Now!" may have been better.