I disagree with the notion that publishers "don't know it". Here I think malice really is a better explanation than incompetence. Or not malice but willful indi

I disagree with the notion that publishers "don't know it". Here I think malice really is a better explanation than incompetence. Or not malice but willful indifference. Investors don't want to be in the business of educating and informing people. They want to be in the business of renting out things that people need, or want so much that it's next door to need. This can't be done with long form journalism. The opportunity in investing in magazines is pure short term gain. Squeeze money out of the brand reputation and recognition, then move on.