3 ms·
I think this may be an important point, but it makes me wonder if "click here to order" would be less effective than "order today." Certainly the latter contai
by einhverfr 14y ago
I think this may be an important point, but it makes me wonder if "click here to order" would be less effective than "order today." Certainly the latter contains a call to action and perhaps a better one. Again it's a question but one which I have not studied in terms of user behavior.
- Evbn 14y agoThe former is a simpler more immediate action that is easier to induce.
- einhverfr 14y agoThe second is more imperative. As I say, I don't have data on this, but it would be interesting to study.
- hrktb 14y agoIMHO introducing a time dimension might be contrary to the goal. 'today' means later in the day perhaps (==never, acutally). You could use 'now', but it would still induce a reflection on doing it now or not. Just 'order here' feels like less to parse and less ways it could go wrong.