Magazines, especially trade press, always had a huge volume of ads. We used to joke when I was a full-time industry analyst that the computer trade press mostly

Magazines, especially trade press, always had a huge volume of ads. We used to joke when I was a full-time industry analyst that the computer trade press mostly formulaically (including getting quotes from some analyst or other) was about filling the "ad hole." I do pay for a couple of expensive magazine/newspaper subscriptions but mostly I just have so many other options that I'm mostly not even going to skim a magazine cover to cover.