To consume as in gaining resources that actually increase survival and replication value? Sure. The kind of mass consumption spawned from the US that has peop

To consume as in gaining resources that actually increase survival and replication value? Sure. The kind of mass consumption spawned from the US that has people sitting in front of their TVs 6 hours a day on average, obsessed with celebrity, eating fast food, getting fat, buying and hoarding tons of junk they hardly even use, being seriously in debt, working jobs they hate to keep the cycle going... stuff that is actually deleterious to physical and emotional health? No. And that documentary brings context to how this mess came about. Just give it the first 15 minutes and find out how one man behind one public event changed the perception of women smoking forever: "Bernays staged the 1929 Easter parade in New York City, showing models holding lit Lucky Strike cigarettes, or "Torches of Freedom". After the historical public event, women started lighting up more than ever before. It was through Bernays that women's smoking habits started to become socially acceptable." http://en.wikipedia.org/wiki/Edward_Bernays http://en.wikipedia.org/wiki/Edward_Bernays This same man, the double nephew of Sigmund Freud, also coined the term PR and got his start as a propagandist for the Wilson administration during WWI.