They don’t mean “negative hedonism”, they mean “carbon-neutral or carbon-negative hedonism”. In other words, people are going to chose hedonism, comfort, fun, a

They don’t mean “negative hedonism”, they mean “carbon-neutral or carbon-negative hedonism”. In other words, people are going to chose hedonism, comfort, fun, and consumption no matter what, so the only way to achieve these goals is to make hedonism carbon-neutral/negative.