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Great post. Another important change: Apple used to give a lot of weight to titles that exactly matched the search phrase. If you wanted to rank highly for a ce
by markerdmann 14y ago
Great post. Another important change: Apple used to give a lot of weight to titles that exactly matched the search phrase. If you wanted to rank highly for a certain search term, e.g. "flashlight", you could change your title to "flashlight" or "flashlight." or "flashlight+" to show up at the top of results. This trick no longer works... one of our apps went from result #3 to result #37 for the search that matches its title.
Personally, though, I love sudden upheavals like this. If you're paying attention and move fast, it gives you an edge against competitors that have become fat and happy.
- dwc 14y ago> Apple used to give a lot of weight to titles that exactly matched the search phrase. This is something I use quite often, purely as a consumer. I read a blog, or a comment on HN, reddit, et al and go looking for a specific app. Not being able to find a specific app when you know it's name is not a solution to stuffing, or whatever this problem is called.
- dpcan 14y agoMy apps still come up by name with no problem. It's probably going to affect the apps with very generic names the most.