I think you have a point about materialism because they inherently go hand-in-hand; if you define your life by your accumulation of material things then these t

I think you have a point about materialism because they inherently go hand-in-hand; if you define your life by your accumulation of material things then these types of brand/identity "divisions" are also part of your life. But I think this kind of heavily-invested identity rivalry started way before advertising, right? And I certainly don't see how a product reviewer could be blamed.