It's not that strange to Apple's product lines. There is a "main" product line, with increasing levels of cost/performance, but with the same target customer.

It's not that strange to Apple's product lines. There is a "main" product line, with increasing levels of cost/performance, but with the same target customer. Pay more, get more, with no tradeoffs. Apple makes sure they don't overlap, and updates these frequently. iPhone SE -> iPhone -> iPhone Pro iPad -> iPad Air -> iPad Pro Airpods -> Airpods Pro Then there is a "side" product line, which is separate from the mainline and is targeting a smaller customer base who is willing to pay more for a substantially different product. And the side product lines are irregularly updated and are rarely a good deal compared to the mainline. Mac Pro iPad Mini Airpods Max 12-inch Macbook (rumored) iPhone Air