I understand what you're saying, but I'm not convinced. Think about, e.g. toilet paper. If you became a million/billionaire tomorrow, you might buy slightly m

I understand what you're saying, but I'm not convinced. Think about, e.g. toilet paper. If you became a million/billionaire tomorrow, you might buy slightly more expensive, more comfortable TP, but you wouldn't spend hundreds of dollars per roll. It's a commodity, you want an ok one, but it gets used up too fast to be worth spending too much on. Walmart seeks to commiditize everything. And to some extent, it has worked.