It is simply a lack of skilled staff. The industry has plenty of mediocre people who struggle to follow a playbook, but hardly any people who can write the play

It is simply a lack of skilled staff. The industry has plenty of mediocre people who struggle to follow a playbook, but hardly any people who can write the playbook. It is a common trope that the government is like this, but over the last 5 years I have observed it to be true at every organisation I've encountered.