can you not hire people who are good at hardware with billions of dollars of investment? Clearly not in Bezos’s case. There is no magic involved here, some pe

can you not hire people who are good at hardware with billions of dollars of investment? Clearly not in Bezos’s case. There is no magic involved here, some people have the skill/experience to lead the design, build, and selling of innovative hardware, others don’t. For example, for designing new rockets, one of the major things Musk innovated at SpaceX was the traditional aerospace design cycle. Instead of spending 5 years on countless analyses and few actual tests, like the incumbents did/do, SpaceX built and destructed as many prototypes as possible, learning rapidly and innovating. Musk knows what innovative design truly requires. What did Bezos do? He hired a bunch of ex-Lockheed and Boeing engineers/leads (from an industry that for decades has not felt market-driven pressure to innovate), and those engineers/leads just kept doing things the old fashion way. When the person in charge (Bezos) misses this detail, no amount of money or wishful thinking will fix this.