4 ms·
“Content” is an advertising term for whatever fills the space between all the ads
by sameoldtune 2y ago
“Content” is an advertising term for whatever fills the space between all the ads
- Liquix 2y agoin 2024 there are so many one-click-install adblockers for your browser, phone's DNS, router... anyone still seeing a sizable amount of ads these days has to be the most complacent, easily manipulated, lucrative demographic imaginable
- groby_b 2y agoOr maybe some people have moral qualms with simply taking without giving back.
- 95014_refugee 2y agoViewing an ad is not “giving back” in any meaningful sense. Modern adtech primarily benefits the infrastructure providers, rather than providing a service to its “clients” or a revenue stream to site owners. Adblocking is the only meaningful objection that the consuming public can raise to the inefficient and wasteful adtech situation. Depending on how you feel about your obligations with regards to civil society, you might view it as a moral imperative.
- groby_b 2y agoYour other option is not consuming ad-supported content. There's no natural entitlement you should be able to view all content in a form that suits you.
- robertlagrant 2y ago> Viewing an ad is not “giving back” in any meaningful sense What you declare to be meaningful isn't really the issue. It's how the thing you're getting chooses to pay for itself.
- MerManMaid 2y agoOr you know... kids and/or elderly who lack the knowhow?
- Kim_Bruning 2y agoQED :-(
- alexjplant 2y agoI've always had an intense visceral distaste for referring to podcasts, videos, and long-form writing as "content," especially when creators use the term. No matter how well-meaning or neutral its usage might be, I always involuntarily picture an old-timey cartoon farmer dumping slop into a giant trough when I hear phrases like "bringing you better content" or "being an influencer producing the type of content you want to see." I think you've just helped me solve the puzzle — hopefully, this will help me shed my negative association with the term. Many actually respectable internet personalities I follow use it, and I don't like being "that guy."
- DrSiemer 2y agoBut look I made you some content Daddy made you your favorite Open wide Here comes the content It's a beautiful day To stay inside
- lencastre 2y agoa little bit of everything… all of the time…
- bartread 2y agoI share your distaste for "content". To me the word speaks of a lack of interest, understanding, or even respect, for what creators are making. To some extent it does serve a useful purpose in that it makes it clear that it is in fact the ads that are the main event on these platforms, and that the "content" is merely a palatable delivery mechanism for adverts... which is a pretty depressing realisation.
- spit2wind 2y agoRMS has a nice write-up about it https://www.gnu.org/philosophy/words-to-avoid.html#Content https://www.gnu.org/philosophy/words-to-avoid.html#Content
- bartread 2y agoIn the context of certain YouTube communities - a couple of examples I'm aware of are synthtube or watchtube - "content" is also an advertising term for advertising, since this is really what many of the demo or "review" videos are. People hawking products on Instagram, TikTok, or wherever fall into the same category. The reality is that the whole influencer industry is pretty much just hawking products and services to people.
- navane 2y agoI like that definition a lot. Another thing that stuck with me is that content is a commodity.