I agree, it’s a bit of stretch. In my mind the mapping and inverse mapping were defined in these two paragraphs: “I think altering thinking at scale requires

I agree, it’s a bit of stretch. In my mind the mapping and inverse mapping were defined in these two paragraphs: “I think altering thinking at scale requires people wanting that thing, otherwise you wouldn’t get network effects and scaling would be impossible. Also, I think that making something people wants requires altering the way they think. When you make something new you ask people to reconsider their existing habits and first principles. This mental shift, however small, is what leads to mass adoption and users falling in love with your product.”